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The advertising series "Building a smoother tomorrow."
- * Click on the image to enlarge it.
The launch of the new advertising series 'Building a smoother tomorrow.' began on October 1, 2025.
The ShinMaywa Group is involved in many products and services that support people’s everyday lives. To help more people recognize this presence and understand the value we provide, we’ve introduced an ambassador character named “MayMay,” an alien who has come to Earth for a field trip from space. Through MayMay’s eyes, MayMay charmingly showcase the ShinMaywa Group’s technological capabilities and its vital role in enabling an astonishingly smooth daily life.
MayMay and the illustrations for the advertisement were created by Keiko Shibata, the popular author and illustrator of the beloved picture book series “Pan Dorobou.”
The featured products in this series—such as aircraft passenger boarding bridges + aircraft wing spars, refuse compactors + refuse transfer station systems, submersible pumps, mechanical car parking systems, and the DD motor—were selected for their familiarity to the general public, including those who may not know about our group. Through this selection, we hope to spark awareness that the ShinMaywa Group plays a key role in creating the “everyday normal” we often take for granted.
We hope that through the lovable character “MayMay” and the warm, inviting illustrations, people will feel a closer connection to the ShinMaywa Group.
You can learn more about our ambassador character “MayMay” on the page titled “Meet MayMay: Our Ambassador Character” linked below.
When I first heard about this project, I was surprised to learn that the passenger boarding bridges were made by ShinMaywa. Since I often travel for work by plane, I now feel a sense of pride every time I walk through a boarding bridge, knowing I was given the opportunity to be part of this project.
And what do you think of "MayMay,” the ambassador character? Although MayMay is an alien, I designed with a friendly and approachable appearance in mind, carefully considering every detail during the creation process.
I hope that MayMay, accompanied by the ShinMaywa Group’s products used in everyday life, will help more people discover and connect with their work. Through this, I aim to convey that the products we rely on daily are the result of someone’s dedicated effort to create something meaningful for the world.
Keiko Shibata
Keiko Shibata's Profile
Since 2002, Keiko Shibata has been active as a freelance illustrator across a wide range of fields, including books, advertising, and general merchandises. In 2016, she made her debut as a picture book author with her first title, "Meganeko" (published by Tegami-sha).
Her picture book works include the "Pome-chan" series (Hakusensha), the "Pan Dorobou" series (KADOKAWA), the "Polar Bear Picture Book" series (PHP Institute), "I Won’t Move" (written by Kenta Otsuka, published by PIE International), and the "Panda Spoon" series (Poplar Publishing), among others.
As of June 2025, the "Pan Dorobou" series has surpassed a total of 4.5 million copies sold.
Outdoor/traffic advertising
The following lists are our outdoor and transportation advertisements currently posted.
Osaka International Airport
They are posted within the security area on the 2nd floor departure and arrival floor, and at the Central Block entrance/exit (outside the security area), and can be seen in both the South and North Terminals.
- Central block, 2nd floor (outside security area)
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- Entrance passages South and North
- South Terminal (inside security area)
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- 9th and 10th gate fixed bridge
- North Terminal (inside security area)
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- 17th and 18th gate fixed bridge
Tokyo Metro Ueno Station platform
It is posted near the center of the Ginza Line platform towards Ueno Hirokoji (on the tracks).
Kobe Airport departure floor lobby
The lobby on the 2nd floor (departure floor) has an atrium, and information is posted on the 3rd floor of the elevator next to the security checkpoint entrance.
Hankyu Corporation Imazu Line (Toward Takarazuka) West side alighting platform
It is posted near the center of the platform exclusively for getting off the Imazu Line (toward Takarazuka), where lines 6 and 7 are located.
*For the Imazu Line, the platform floors are different for "Takarazuka direction" and "Imazu direction."
Inside JR stations in the Tokyo metropolitan area (8 stations)
There is one poster posted at each of the following eight stations.
- Tokyo Station: [Outside the ticket gates] Near the ticket gates at the Gransta underground north exit, inside the underground north free passageway connecting the Yaesu and Marunouchi directions
- Shinagawa Station: [Inside the ticket gates] Central ticket gate, near the "Lost and Found" desk, "Baby Rest Room" and ATMs
- Osaki Station [Outside the ticket gates] Near the north ticket gate "Station office"
- Akihabara Station [Inside the ticket gates] Inside the transfer passageway connecting platform 3 of the Yamanote Line and platform 4 of the Keihin-Tohoku Line (2nd floor) and platform 5 of the Sobu Line (3rd floor)
- Ueno Station [Inside the ticket gates] Towards the Park Gate, near the stairs to platforms 1 and 2, the elevator entrance and coin lockers
- Ikebukuro Station: [Inside the ticket gates] Near the restroom entrance in the passage towards Central Gate 1, in front of the store
- Shinjuku Station [Inside the ticket gate] Chuo Line, Platform 7 & 8, side of the stairs
- Kawasaki Station [Inside the ticket gate] Tokaido Line, Platform 2, side of the stairs
Kansai International Airport Terminal 1
The poster is posted above the D door corridor in the central canyon space on the 2nd floor (domestic departure floor) of Terminal 1.
Takamatsu Airport
The poster is posted in the domestic baggage claim area on the 1st floor of the Arrivals Lobby.
Matsuyama Airport
The poster is posted above the security checkpoint inside the Domestic Departure Lobby on the 2nd floor.
Kochi Ryoma Airport
The poster is posted near the “Card Lounge Blue Sky” on the north side of the Domestic Departure Lobby on the 2nd floor.
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