绘本作家Keiko Shibata倾情绘制，全新广告 "Building a smoother tomorrow." 正式上线！
2025 年10月10日
新明和工业株式会社（总部：兵库县宝冢市，董事长兼取缔役社长：五十川龙之）自10月1日起，在大阪国际机场安检区域内外的6个地点共18块广告牌，以及东京首都圈的8个JR车站等地，启动了新的企业广告系列。
本次广告活动设定了沟通用语“让明天更加顺畅”，并通过绘本作家柴田恵子创作的原创插画，展现了新明和的产品在社会各个场景中被广泛使用的情景。
广告标语：“让明天更加顺畅”
自2022年起，我们通过企业广告系列，展示了新明和集团的产品如何融入社会的各个方面。该系列采用了清新风格的插画，并配以广告标语“其实，那是新明和。”
在本次新广告中，我们采用了“让明天更加顺畅。”作为宣传口号。这个口号蕴含了新明和集团的产品与服务，今天也在各个地方支撑着人们的生活；同时也表达了我们将继续为社会和生活带来更安全、更便利、更顺畅的价值，持续成为社会不可或缺的存在。这是我们对所有利益相关者的承诺。
通过本次广告，我们希望向公司内外的各位清晰传达本集团所提供的多样化价值，并促使大家理解我们存在的意义。
新明和集团形象代言人 “MayMay”！
在新企业广告《让明天更加顺畅》系列中，登场的是来自遥远星球、前来“地球这颗星球”进行社会参观的外星人—“MayMay”。她在观察地球人理所当然的“顺畅生活”时，了解到新明和集团的产品与服务正是支撑这一切的幕后力量。MayMay对这些发现感到惊讶和钦佩，这一过程由绘本作家／插画师Keiko Shibata女士温暖描绘。 我们希望通过这位可爱的“MayMay”以及充满温情的插画，让所有利益相关者更贴近新明和集团，并对我们所珍视的价值—“顺畅的生活”产生共鸣。
When I first heard about this project, I was surprised to learn that the passenger boarding bridges were made by ShinMaywa. Since I often travel for work by plane, I now feel a sense of pride every time I walk through a boarding bridge, knowing I was given the opportunity to be part of this project.
And what do you think of "MayMay,” the ambassador character? Although MayMay is an alien, I designed with a friendly and approachable appearance in mind, carefully considering every detail during the creation process.
I hope that MayMay, accompanied by the ShinMaywa Group’s products used in everyday life, will help more people discover and connect with their work. Through this, I aim to convey that the products we rely on daily are the result of someone’s dedicated effort to create something meaningful for the world.
Keiko Shibata
Keiko Shibata's Profile
Since 2002, Keiko Shibata has been active as a freelance illustrator across a wide range of fields, including books, advertising, and general merchandises. In 2016, she made her debut as a picture book author with her first title, "Meganeko" (published by Tegami-sha).
Her picture book works include the "Pome-chan" series (Hakusensha), the "Pan Dorobou" series (KADOKAWA), the "Polar Bear Picture Book" series (PHP Institute), "I Won’t Move" (written by Kenta Otsuka, published by PIE International), and the "Panda Spoon" series (Poplar Publishing), among others.
As of June 2025, the "Pan Dorobou" series has surpassed a total of 4.5 million copies sold.
各作品及其展示地点已刊登于本公司官网的“广告”页面。欢迎大家前往浏览。
有关此问题的联系信息
ShinMaywa Industries, Ltd. Public Relations Department Corporate Planning Headquarters
1-1 Shinmeiwa-cho, Takarazuka, Hyogo, 665-8550, Japan
此处所刊载的内容，为发表日期当时的信息。
这些信息根据我集团公司的事业战略及组织变更等，可能与最新信息有异，敬请谅解。