ShinMaywa Industries, Ltd. (Head Office: Takarazuka, Hyogo, Japan; President & CEO: Tatsuyuki Isogawa) has started using a new tagline, VISION WITH INSIGHT, as of April 1, 2021.

ShinMaywa logo & Tagline

The meaning of the tagline
Our new tagline, "VISION WITH INSIGHT," represents the corporate stance of our Group: "Viewing the future from a broad perspective and insight to continue satisfying the true needs of society and customers."
It incorporates our strong desire to realize our Long-term vision by 2030.

Tagline design
The "V" of "VISION" has been angled at the same axis as the Earth in order to express the deep meaning incorporated in the tagline.
A green element extending above the "V" has been used to show our Group's growth and development into a true global company as we head to 2030.

[Long-term vision]
To respond to global society needs,
we will be a true value co-creation company
that advances urban, transportation
and environmental infrastructures.

Transport Advertising / Brand Video
Along with its new tagline, ShinMaywa has also revamped its transport advertising design and published a brand video, "Starting to the Future." The concept behind these was "ShinMaywa that sees the future, and 'moves' it." Through a visual of five young people all starting out together in the same direction, the ShinMaywa Group, which has now passed its centennial and is poised to make a new start, expresses how the entire company is heading towards the future as one, acutely attuned to changes in society and always unafraid of change.

ShinMaywa Brand Video: "Starting to the future" [Play Time: 52seconds]

Related Contents:
ShinMaywa Group Philosophy