A new tagline: VISION WITH INSIGHT
ShinMaywa Industries, Ltd. (Head Office: Takarazuka, Hyogo, Japan; President & CEO: Tatsuyuki Isogawa) has started using a new tagline, VISION WITH INSIGHT, as of April 1, 2021.
The meaning of the tagline
Our new tagline, "VISION WITH INSIGHT," represents the corporate stance of our Group: "Viewing the future from a broad perspective and insight to continue satisfying the true needs of society and customers."
It incorporates our strong desire to realize our Long-term vision by 2030.
The "V" of "VISION" has been angled at the same axis as the Earth in order to express the deep meaning incorporated in the tagline.
A green element extending above the "V" has been used to show our Group's growth and development into a true global company as we head to 2030.
◆Transport Advertising / Brand Video
Along with its new tagline, ShinMaywa has also revamped its transport advertising design and published a brand video, "Starting to the Future." The concept behind these was "ShinMaywa that sees the future, and 'moves' it." Through a visual of five young people all starting out together in the same direction, the ShinMaywa Group, which has now passed its centennial and is poised to make a new start, expresses how the entire company is heading towards the future as one, acutely attuned to changes in society and always unafraid of change.
ShinMaywa Group Philosophy