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April 1, 2010
ShinMaywa establishes a new Brand Statement
Please be informed that ShinMaywa Industries, Ltd. (President and CEO: Tadashi Kaneki) has established a new Brand Statement, as described below.
Placed under the ShinMaywa logotype, our new Brand Statement, "Brighten Your Future," expresses our resolve to contribute to a better tomorrow and our desire to play an indispensable role in society.
The dynamic handwritten style of the design conveys visually our enthusiasm, passion, energy and ability to get things done, while the orange line under the term "Future" represents the strength of our commitment to creating a brighter tomorrow.
This statement epitomizes in one phrase the quintessence of the Group Philosophy established this January, i.e., "(The ShinMaywa Group,) valuing the spirit of harmony and the importance of discovering the essence of things, continues to contribute to the improvement of societies through our responsiveness, creativity and love of a challenge." Going forward, the ShinMaywa Group will increase the exposure of this Brand Statement through our various PR tools, with the intention of making our approaches to business undertakings widely known to all facets of society.